Detailed Brochure and Direct Mail

Early in the marketing process, we prepare an attractive and comprehensive marketing brochure describing all the details of the property and highlighting photographs. The brochure shows the property's location, soil maps, crop yield indices, lease details, Agricultural Stabilization and Conservation Service data, mineral rights, zoning, and other information potential buyers need to know. The auction date and time are, of course, prominently displayed throughout the brochure giving it a sense of urgency and timeliness.

Kevin Wendt, CAI, tailors a direct mail program for the specific property.  We have access to national and international mailing lists of potential investors are used, as well as the targeted market and income mailing lists applicable to the specific auction. The offering brochure is also mailed to all landowners within a several mile radius of the property when raw land is being sold.

Personal Contact

Once our advertising campaign is underway, our staff of marketing representatives personally develop property awareness to local professionals including accountants, attorneys and lenders. Making personal visits to local prospects, our sales staff calls on owners and investors in the immediate area to encourage their participation in the auction. Individuals responding to our toll-free number receive a personal follow-up from one of our marketing representatives. We will also make long-term financing arrangements for prospective buyers when needed

During a personal meeting with a prospective buyer, our marketing representatives will show the prospect plat maps of the tracts, answer their questions, and point out the redeeming qualities of the property, whether it be location, potential return, soil quality, available utilities, etc. And, most of our auctions have information and inspection days, in which prospective buyers can inspect the property and talk with our marketing staff.